August is Like the Sunday of Summer

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Does anyone else feel like summer never officially arrived and yet we are now preparing for its close?

With fall looming near — bringing with it concerns of PPP funds drying up, back-to-school/virtual learning, election season and cold-weather covid-19 surges — there is an overwhelming sense of unease in the air.

A wise client of ours recently said the best defense is offense. We agree. Our team has remained focused, determined and engaged throughout the summer months. We are doubling down on hard work and strategic marketing to help support our clients through these difficult times. Marketing is one way companies will emerge healthier on the other side of the pandemic. The data suggest we are on the right track. Email open rates are up 20% in 2020 and social media users across the world have grown by 10% since 2019 meaning that — for the first time — now more than half the global population is on social media.

In partnership with our clients, we continue to evaluate options, rework game plans and support various pivots in strategic direction. We bring the complex into focus, and there is no better time to put this tag line to the test than now. Be well and stay strong, friends.

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