The current social media drama of the moment is the aftermath of Elon Musk buying Twitter. Every day is a new eye-popping headline about what’s happening at Twitter HQ and — as digital marketers — we’re paying attention to the business implications and how this could impact our clients.

Deloitte’s 2022 Digital Media Trends Survey gives us insight into the current status of the streaming services world, where social media is headed, the evolution of the creator economy and how this all relates to the metaverse.

Just about everyone has at least one social media account, and every generation uses it differently, but there’s no doubt that Gen Z is the most offbeat.

Savvy, curious and excited about how TikTok can transform brands’ ability to reach a wider audience in a meaningfully different way than on the other platforms.

Do I need to be on all social media channels to be successful?

At KMG, we are doing everything we can to effectively navigate the new landscape, while keeping our eye on the ball and doing what we do best.

Happy 2 years to PRISM! 🎂

Whether this is putting your foot on the accelerator or decelerating… both of which are important and have a place. As for me, I am doing a bit of both.

Clear and proactive communication is especially critical in uncertain times. We remain so grateful for our new clients as well as longtime KMG clients who continue to invest in proactive marketing and communications.

A wise client of ours recently said the best defense is offense. We agree.