Trends are beary popular! Jumping on trending news stories or memes might lead to a post going viral, but this doesn't necessarily result in gaining new followers or (more importantly) establishing meaningful connections with your customers.

Our multidisciplinary, talented team of communicators is proud to work with visionary, inspiring and wildly successful clients in a range of industries and our real estate clients are no exception.

A sense of purpose fuels our team, and I have long believed in hiring for attitude as much — if not more than — any other trait.

Spoiler alert: change is the new normal. So the better we can become at making business decisions with imperfect information, the more likely our chance of success.