NOBLE OAK ┆ EARTH DAY PAID DIGITAL CAMPAIGN
Whisky with a Noble Heart
KMG was engaged by Edrington, an international spirits company, to help introduce their Noble Oak brand to the Missouri Market and cultivate a new audience of sustainably-minded whiskey consumers.
7,519
Total Clicks
313K
Total Reach
465K
Total Impressions
To drive brand awareness and sell-through in Missouri.
In collaboration with the client, KMG developed a robust Influencer Campaign with key social media influencers whose brands aligned closely with the target demographic for Noble Oak. The strategy was to leverage user-generated content to drive measurable results for the product.
The digital campaign expanded to include an omni-channel approach, which included radio spots with KTRS, a live remote with the radio station at Randall’s, a key customer, for a tasting and an on-site live interview with the client to drive sales and customer awareness around Earth Day.
The campaign produced very strong results. Based on the initial metrics for success as outlined at the start of the engagement, KMG felt that the goals were not only met but exceeded. Noble Oak achieved its goal for increased brand awareness and sales targets for the timeframe of the digital campaign.
