So You Think You Can Social?
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As marketers we know that effectively cutting through the noise to convey a clear, concise vision for your company is no easy task, but it’s what we do every day for our clients.
Our love runs deep for this fickle, yet oh-so-powerful business tool known as social media. Curating social content can often seem like a puzzle where the pieces are constantly shifting, but the big picture remains the same. Some pieces have to be carefully calculated before they are strategically placed and some pieces are missing altogether so you have to make your own!
Here’s a quick breakdown of a day in the life of a social media post:
Cross-collaborate with internal/external partners to analyze business goals.
Develop content strategies reaching target audiences in line with content pillars, seasonal marketing campaigns, and strategies rooted in business goals and consumer insights – plus make it relevant to the current cultural climate of the moment.
Create imagery that is enticing, aligns with your brand identity and fits into your current feed in a visually appealing way.
Get content approval from the necessary partners.
When posting, make sure to post at the optimal time for your audience, tag all of the correct accounts, upload and program links tied to the post, strategically add the best hashtags, and more!
Customize the post for each platform you are posting to since all platforms vary slightly. Scheduling services can be helpful but often they are missing some crucial functions you may need so often you have to post manually
And that’s just the tip of the iceberg! Community management, paid social media ads, and reporting for analytics all tie together to ensure you are tracking towards your business goals.
Don’t worry, we’ve got you!
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