February is Black History Month

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February is the month of love. It is also Black History Month. Both of these concepts collide in the newly-released HBO special, Black Art: In the Absence of Light. Through interviews with prominent black artists, HBO illustrates the complex narrative of race in America, throughout history and today. Even with a degree in art history, I learned so much, and I have so much more to learn. Highly recommend.

Human connection is central to every aspect of our lives, and marketing is no exception. In one of 2021's top-watched Super Bowl ads promoting Stella Artois, Lenny Kravitz encourages us to "invest in each other, invest in the moments we share." Stella received high praise worldwide for this spot. The good news: your company can adopt this approach for less than the ~ $5 million it cost Stella for a 30-second spot!

Our team firmly believes that effective communication relies on human connection. Does your marketing speak to your customers’ desires and fears? No matter your business — from real estate to insurance to healthcare and spirits — companies that understand their customers and and appeal to them on an emotional level have a competitive advantage.

Moral of the story: be like Lenny. Oh... and hire Kaleidoscope Management Group.

Hope your February is full of love, light and learning.

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