The Impact of Digital Marketing on Real Estate is Scary Good!
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According to the Pew Research Center, approximately 70% of Americans engage with social media. In recent years, digital marketing has become an integral part of real estate marketing. With the growing audience of customers using the internet to search for properties, companies are leveraging social media platforms to reach a wider audience and generate new leads.
It usually goes a little bit like this: βI have never been a big believer in marketing, but we have a vacancy I havenβt been able to fill in almost a year. Weβd like to engage your digital marketing expertise to help us lease the vacant space.β This is music to our ears and we love the chance to roll up our sleeves and get to work.
Throughout the years we have supported our commercial real estate clients with marketing their properties and one theme continues to ring true: Digital Marketing + Leasing = A Love Story. π
From creating a strong brand presence to engaging with potential clients, social media offers numerous benefits for real estate professionals. Hereβs where weβre seeing the most significant impact:
Building Brand Awareness: Social media platforms offer an excellent opportunity to boost brand recognition. By creating social media profiles and sharing valuable content, you can reach a wider audience and showcase your expertise in the real estate industry. This can help establish your brand and attract prospective clients.
Fostering a Community: Social media allows you to build a community of followers who are interested in your business. By sharing valuable content, engaging with your audience, and hosting events, you can build a loyal following.
Connecting with Your Audience: Social media is a two-way communication channel that allows you to engage with your audience. By responding to comments and messages, you can build and nurture a relationship with potential clients and establish trust. This can pave the way for more referrals and repeat business.
Showcasing Your Portfolio: Social media platforms such as Instagram and Facebook are great for showcasing your properties. This can also help you differentiate your projects from your competitors and generate more interest.
Real-Time Updates: Social media allows you to share real-time updates about your business. This can help you stay on top of your mind and generate more leads.
Cost-Effective Marketing: Social media marketing can be cost-effective compared to other marketing channels. Most social media platforms offer free profiles, and advertising can be done at a lower cost than traditional marketing channels. This affordability levels the playing field, allowing small businesses to compete more effectively with larger businesses.
Targeted Advertising: Social media platforms allow you to zero in on specific audiences based on demographics, interests, and behaviors. This makes it easier to reach people who are more likely to be interested in your business. Leveraging social media advertising, you can effectively publicize your listings, services, or events to a precisely targeted audience.
Tracking Performance: Social media platforms offer a range of analytical tools that enable you to monitor your marketing efforts. You can keep tabs on engagement, reach, and conversions to measure the effectiveness of your digital marketing campaigns. This can help you make data-driven decisions and optimize your marketing strategy.
One thing is certain: digital marketing β and specifically social media β as a means to reach your audience at scale is here to stay. Which we think is great news. Using social media and technology like Placer.ai, Matterport, Brandwatch among others, we are able to deploy our resources on behalf of our clients in a way that helps them meet their business goals in a way that supports the leasing teamβs work. Win-win. The distinction between leasing and marketing continues to blur and weβre here for it!
KMG has been fortunate to leverage digital marketing tools to support the work of real estate clients. We know firsthand, the benefits of a compelling website, engaging social media, text message marketing or email communication for achieving business goals. Ready to get started? Reach out β we'd love to chat!
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