The current social media drama of the moment is the aftermath of Elon Musk buying Twitter. Every day is a new eye-popping headline about what’s happening at Twitter HQ and — as digital marketers — we’re paying attention to the business implications and how this could impact our clients.

“Media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior” reported Deloitte from their 2022 annual digital media trends survey.