The current social media drama of the moment is the aftermath of Elon Musk buying Twitter. Every day is a new eye-popping headline about what’s happening at Twitter HQ and — as digital marketers — we’re paying attention to the business implications and how this could impact our clients.

Deloitte’s 2022 Digital Media Trends Survey gives us insight into the current status of the streaming services world, where social media is headed, the evolution of the creator economy and how this all relates to the metaverse.

Just about everyone has at least one social media account, and every generation uses it differently, but there’s no doubt that Gen Z is the most offbeat.

Do I need to be on all social media channels to be successful?