Heart and Soul: Bringing Chakra Wellness to Life
◢
We recently had an opportunity to bring Chakra, a modern wellness concept, to market. Designed for the curious and wellness-oriented, Chakra is an urban sanctuary – with an online and physical presence – connecting clients with holistic wellness providers for 1:1 healing as well as workshops and classes. Wellness-seekers come to Chakra to find enlightenment and build a stronger emotional, spiritual and physical moat.
The wellness industry is a 4 trillion dollar – yes with a t – business. Post-pandemic, the need for alternative wellness services and products shows no sign of slowing down. As such, the timing was right for Chakra to enter the market. Officially launched on February 1, 2023, the business has already had a tremendous response to its offerings.
Our Mission: Why Chakra and why now? Heightened enlightenment should be more accessible on a regular basis than having to go to a silent meditation retreat for a week. It’s easy to be zen when you’re alone in the desert!
Chakra has quickly become an urban sanctuary providing tools to allow people to live a more centered, conscious life, right in the heart of the city. Complete with an outdoor healing garden and amenities for clients to enjoy, from wellness-based beverages to a library of books to expand heart and mind, the Chakra experience eases the mind from the moment you arrive.
How/Solution: We took a thoughtful and omni-channel approach to the messaging, branding and digital marketing for Chakra. This was especially evident in the logo and website development.
Drawing inspiration from the ancient Chakra system, we created a brand identity with 7 key pillars, which informed the logo and color palette and tied directly to the system.
The Logo: The Chakra logo pulls inspiration from the Chakra system itself along with plant and mineral companions that align with each of the seven chakras.
Website: chakrawellnessstl.com
Social: #WellnessLivesHere
Email: Each month, Chakra Connection, a digital newsletter sent out by Chakra, explores a new energy center as a praxis guide to incorporating wellness in modern urban society.
We are passionate about living full, enriched lives at Kaleidoscope. This combined with the opportunity to flex our marketing skills made for a dream engagement. We invite you to learn more about Chakra at chakrawellnessstl.com and follow along at @chakrawellnessstl.
Take a little time to navigate through the Chakra website and take a look for yourself!
Bringing brands to life digitally is our thing. Interested in working with us? Let’s get started!
﹉
