Brand Brag - Panera Reclaims Their Flavor of Fall

Photo Credit: Panera

We’re all about brand-building and authenticity! Does it really get any better than St. Louis’ own Panera (St. Louis Bread Co if you’re in the know) ditching the pumpkin spice everything trend and leaning in hard to their own cult favorite bagel flavor, cinnamon crunch, for their fall latte? We think not!

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THE ST. LOUISAN: A Love Letter To Our City