Even Marketers Need to Keep Their Image Fresh
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This year, KMG embarked on the journey of establishing a new website. This gave us the opportunity to practice what we preach and ensure we were putting into practice the digital marketing tactics we deploy on behalf of our clients every day. Our new digital presence reflects best-in-class digital design and features our culture, team expertise and thought leadership in an engaging and dynamic way. Learn a bit more below. More importantly, check it out and let us know what you think!
At Kaleidoscope, we seek to create a welcoming, diverse, vibrant and creative work environment. Our team is high-performing and our culture is one of mutual respect, gratitude and humility. We invite our employees to bring their full selves to the job. Expand horizons. Push boundaries. Strive for continuous improvement.
Our Mission: To help cultivate high-performing & happy companies as their go-to marketing & communications partner.
The Challenge: Create a user-friendly website experience while communicating our personality, experience, expertise and client loyalty.
The Solution: With our mission top-of-mind, we took the time to audit ourselves and our existing website content in our Discovery phase. We spent time in competitive research, setting benchmarks and goals for ourselves.
Once the general framework was in place, we moved into execution-mode! During this phase, we decided on imagery, typography, color combinations from our extensive palette, and other elements that are in-line with our brand identity in order to create a compelling user experience.
We put our team’s Google Analytics certification to the test and optimized our searchability. Our multi-level, integrated approach was put into place to boost our rankings and generate more clicks on our content.
The Result: Our team’s diverse set of talents and expertise, including deep experience in Real Estate, Healthcare and Hospitality, among other industries, has the much deserved spotlight. We think big and deliver on the goals we set forth.
Take a little time to navigate through our new site and take a look for yourself!
Our Expertise
Bringing brands to life digitally is our thing. Interested in working with us? Let’s get started!
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